This course is ideal for event professionals responsible for multi-meeting and event programs, including Heads of Events, Heads of Experiences, Group Heads of Events, Senior Event Marketing Professionals, and those aspiring to reach senior event planning roles.

By completing this course, you will:

  • Develop essential workplace skills in data analysis and strategy development.

  • Acquire the ability to build a customer-centric team that makes data-driven decisions.

  • Gain inspiration and insights into how to improve the future of their events, event programs, or businesses.

Course curriculum

    1. Welcome to Turning Event Data Into Strategies For Corporate Event Professionals

    2. Meet Your Course Instructors

    3. About Explori

    1. Data 101: An Introduction to Data

    2. Understanding Data Types: Quantitative vs. Qualitative Data

    3. Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights

    4. Benchmarking Puts Data in Context

    5. What Does Success Mean for Your Event?

    6. Revenue vs. Engagement: Balancing Financial Goals with Audience Engagement

    7. Data Privacy and Protection

    1. How Can Data Give You a Holistic Approach of Your Customer Journey

    2. Sorting and Analysing Different Data Points

    3. Established Models for Understanding Data: Proven Frameworks

    4. Turning Data into Strategies

    1. Collating Event Data into Cohesive Stories: Crafting Narratives from Data

    2. Getting Buy-In from Stakeholders: Building Support for Data-Backed Strategies

    3. Writing an Executive Summary

    4. Presenting Data in a Stakeholder-Friendly Manner: Effective Communication

    1. Congratulations! Here's what's next...

    2. More resources for you

    3. Before you go...Feedback

About this course

  • Free
  • 21 lessons
  • 2 hours of video content

Start turning your data into effective event strategies today

Transform your events, portfolios, and businesses for a more customer-centric, successful future.

Enroll today