This course is ideal for marketers working for exhibition organizers and associations delivering trade shows and conferences.

By completing this course, you will:

  • Develop essential workplace skills in data collection and analysis.

  • Acquire the ability to build data-driven event strategies.

  • Gain inspiration and insights into how to gather more data and derive better insights from event attendees.

Course curriculum

    1. Welcome to an Exhibition Marketer's Guide to Collecting Event Data

    2. Meet Your Course Instructors

    3. About Explori

    1. Data 101: An Introduction to Data

    2. Understanding Data Types: Quantitative vs. Qualitative Data

    3. Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights

    4. How Can Data Give You a Holistic Approach of Your Customer Journey

    5. Identifying & Briefing the Right Data Partners and Suppliers

    1. Where Do You Get the Data?: Exploring Data Sources

    2. Common Pitfalls to Avoid: Overcoming Data Collection Challenges

    3. How Do You Ensure Data Quality

    4. How Do You Integrate Data: Making Sense of Diverse Data Sources

    5. Using Real-Time Data: Leveraging Data as Events Unfold

    6. Data Privacy and Protection

    1. Congratulations! Here's what's next...

    2. More resources for you

    3. Before you go...Feedback

About this course

  • Free
  • 17 lessons
  • 1.5 hours of video content

Enhance your ability to gather data and gain valuable insights for your event.

Enroll today