An Exhibition Marketer's Guide to Collecting Event Data
A introductory course designed to give exhibition marketers the knowledge and skills necessary to effectively collect data and feedback from event attendees.
By completing this course, you will:
Develop essential workplace skills in data collection and analysis.
Acquire the ability to build data-driven event strategies.
Gain inspiration and insights into how to gather more data and derive better insights from event attendees.
Welcome to an Exhibition Marketer's Guide to Collecting Event Data
Meet Your Course Instructors
About Explori
Data 101: An Introduction to Data
Understanding Data Types: Quantitative vs. Qualitative Data
Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights
How Can Data Give You a Holistic Approach of Your Customer Journey
Identifying & Briefing the Right Data Partners and Suppliers
Where Do You Get the Data?: Exploring Data Sources
Common Pitfalls to Avoid: Overcoming Data Collection Challenges
How Do You Ensure Data Quality
How Do You Integrate Data: Making Sense of Diverse Data Sources
Using Real-Time Data: Leveraging Data as Events Unfold
Data Privacy and Protection
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