This course is ideal for event professionals responsible for multi-meeting and event programs, including Heads of Events, Heads of Experiences, Group Heads of Events, Senior Event Marketing Professionals, and those aspiring to reach senior event planning roles.

By completing this course, you will:

  • Develop essential workplace skills in data benchmarking.

  • Gain a deeper understanding of how their events are performing.

  • Acquire inspiration and insights into how to enhance the future of their events.

Course curriculum

    1. Welcome to Event Manager's Guide to Benchmarking Success: A Short Course

    2. Meet Your Course Instructors

    3. About Explori

    1. Data 101: An Introduction to Data

    2. Benchmarking Puts Data in Context

    3. What Does Success Mean for Your Organization?

    4. Using Benchmarks to Establish Trends in Event Data

    5. Introduction to Benchmarking

    1. Congratulations! Here's what's next...

    2. More resources for you

    3. Before you go...Feedback

About this course

  • Free
  • 11 lessons
  • 0.5 hours of video content

Start turning your data into effective event strategies today

Transform your events, portfolios, and businesses for a more customer-centric, successful future.

Enroll today