This course is suitable for managers and leaders delivering exhibitions and conferences for exhibition businesses, including: Exhibition Directors, Portfolio Directors, Marketing Directors, Commercial Directors, and anyone aspiring to grow into a senior exhibition leader.

By completing this course, you will:

  • Develop essential workplace skills in data analysis and strategy development.

  • Acquire the ability to build a customer-centric team that makes data-driven decisions.

  • Gain inspiration and insights into how to improve the future of your exhibitions, portfolios, or businesses.

Course curriculum

    1. Welcome to Turning Event Data Into Strategies

    2. Meet Your Course Instructors

    3. About Explori

    4. Before we begin...

    1. Data 101: An Introduction to Data

    2. Understanding Data Types: Quantitative vs. Qualitative Data

    3. Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights

    4. Benchmarking Puts Data in Context

    5. What Does Success Mean for Your Event?

    6. Revenue vs. Engagement: Balancing Financial Goals with Audience Engagement

    7. Data Privacy and Protection

    1. How Can Data Give You a Holistic Approach to Your Customer Journey

    2. Sorting and Analysing Different Data Points

    3. Established Models for Understanding Data: Proven Frameworks

    4. Turning Data into Strategies

    1. Collating Event Data into Cohesive Stories: Crafting Narratives from Data

    2. Getting Buy-In from Stakeholders: Building Support for Data-Backed Strategies

    3. Writing an Executive Summary

    4. Presenting Data in a Stakeholder-Friendly Manner: Effective Communication

    1. Congratulations! Here's what's next...

    2. More resources for you

    3. Before you go...Feedback

About this course

  • Free
  • 22 lessons
  • 2 hours of video content

Start turning your data into effective event strategies today

Transform your events, portfolios, and businesses for a more customer-centric, successful future.

Enroll today