Turning Event Data into Strategies
A comprehensive masterclass designed to equip exhibition organizers with the skills and knowledge needed to transform the vast amount of data in and around their events into actionable strategies.
By completing this course, you will:
Develop essential workplace skills in data analysis and strategy development.
Acquire the ability to build a customer-centric team that makes data-driven decisions.
Gain inspiration and insights into how to improve the future of your exhibitions, portfolios, or businesses.
Welcome to Turning Event Data Into Strategies
Meet Your Course Instructors
About Explori
Before we begin...
Data 101: An Introduction to Data
Understanding Data Types: Quantitative vs. Qualitative Data
Using Data to Predict Future Event Success: Leveraging Data for Strategic Insights
Benchmarking Puts Data in Context
What Does Success Mean for Your Event?
Revenue vs. Engagement: Balancing Financial Goals with Audience Engagement
Data Privacy and Protection
How Can Data Give You a Holistic Approach to Your Customer Journey
Sorting and Analysing Different Data Points
Established Models for Understanding Data: Proven Frameworks
Turning Data into Strategies
Collating Event Data into Cohesive Stories: Crafting Narratives from Data
Getting Buy-In from Stakeholders: Building Support for Data-Backed Strategies
Writing an Executive Summary
Presenting Data in a Stakeholder-Friendly Manner: Effective Communication
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Transform your events, portfolios, and businesses for a more customer-centric, successful future.